Last updated: May 3, 2022
Protecting your privacy
Consent to Collection and Processing
The Website and our services may be operated, in whole or in part, from a country other than the United States. You consent to having your personal information transferred to and processed outside of the United States.
What personal data we collect and why we collect it
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 5 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
We will also store comments or reviews, if you choose to leave them.
Except as disclosed below, we don’t sell, trade, give away, or rent your personal information to any third party outside of AWFM. One of the basic principles we’ve tried to follow is to limit the information we collect from and share about you. This section describes how we may collect information through both online and offline channels.
We collect and store information that you provide to us, including through the Website or our Customer Service Department or that we receive from third parties (such as companies providing commercially available databases).
For example, when you place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number, and credit card number and expiration date. If you sign up for an AWFM account, which allows you to use the same sign-in details anywhere in the world, we will ask for your name, e-mail address, date of birth and password. If you select to be logged in persistently, basic profile information like e-mail, first name, last name and a unique identifier for your account will be stored for up to 30 days in the browser that was used for the login. We will also collect the following additional information, if you choose to provide it when you sign-up for an account: telephone number, gender, personal preferences, social identifier if you choose to log in to your account via social media and age. If you choose to apply certain discount codes when making purchases, we may store the information associated with that code – which may include, for example, a school or veteran status, and connect that information with your profile. We collect your e-mail addresses and zip code if you subscribe to our newsletter and we collect your mobile number if you opt in to receive text messages. You may unsubscribe at any time by following the instructions located within each newsletter or linked to each text message. We also collect and store your geolocation information. Registration may be required and personal information collected in certain areas of the Website in which you specifically and knowingly provide such information, e.g. community postings (i.e., chat or bulletin boards), suggestions, or customer service requests.
Non-Personal Usage Information
Through your use of our Website, we may also gather certain information about your use of our Website (“Usage Information”). Generally, this information is collected through “traffic data”. We collect and store certain other information automatically whenever you interact with our Website. For example, we collect your IP address, browser information and reference site domain name every time you visit our Website. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve our Website, to provide our customers with a fulfilling shopping experience, and to personalize the Website, our communications with you, and your shopping experience.
When you opt out of personalized advertising, you may continue to see online advertising on the Site and/or our ads on other websites and online services. We recommend that you leave cookies “turned on” so that we can offer you a better shopping and Website experience. Most browsers have options that allow you to choose which cookies may be placed on your device, alert you when cookies are being sent, and to delete or disable cookies. Please note though that setting a browser to reject cookies may limit your experience on the Website. The Website does not respond to browser do-not-track signals.
Is Information collected from children?
We do not knowingly collect or solicit personal information from children under 13. We recommend that children between the ages of 13 and 18 obtain their parent’s or guardian’s permission before submitting information over the Internet. By using the Website, you are representing that you are at least 18 years old or that you are at least 13 years old and have permission.
How We Use Your Usage Information
We use information for internal and service-related purposes, including to provide and improve the Website and any of our products and services. For example, we may use your personal information to provide the products and services that you have ordered or requested, to process and ship orders, to provide customer service, to send you direct mail marketing communications (e.g., a catalog), to provide other services to you, and to personalize the Website, our communications with you, and your shopping experience. Your information also may be used to contact you about sales, new products and services (from us or others), new Website features, special offers, and personalized offers based on your address or general location based on your computer’s IP Address, unless you have opted to not receive promotional communications. We may also combine your offline purchase history data with personal information we collect online so that we may effectively market our products and services to you. Combining data allows AWFM to update and correct the information contained in our database and to provide you with product recommendations and special offers. We use non-personally identifiable Usage Information to help us determine how people use parts of the Website and who our visitors are. This allows us to improve our Website and ensure that it is as appealing as we can make it for as many people as possible. We may combine Usage Information about you with other information, including personal information, about you in order to personalize the Website and our communications with you and to provide you with information that may be of interest to you.
We use Usage Information to help us determine how people use parts of the Website and who our readers are. This allows us to improve our Website and ensure that it is as appealing as we can make it for as many people as possible. We also use Usage Information to detect fraud and to provide statistical “ratings” information in aggregated form to our partners and other third parties about how our users collectively use the Website. We may combine Usage Information about you with other information, including Personal Information, about you in order to personalize the Website and our communications with you and to provide you with information likely to be of interest to you.
AWFM -except as described in this Policy, we will not disclose your personal information outside of AWFM without your consent.
Third-party Service Providers – We may hire other companies to provide services on our behalf, such as marketing, analytics, credit card processing, shipping, stocking orders, providing customer service, and fraud protection. These service providers have access only to such personal information appropriate to perform their functions and are contractually obligated to maintain the confidentiality and security of your information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services. For example, we will share some of your account details (such as your name, email address, password and date of birth) with our cloud service providers for the purposes of identification and authentication, so you can quickly and efficiently sign-on to your AWFM account from anywhere in the world. We also share your purchase details, website usage data, payment information and other relevant data with our fraud prevention service providers.
Legal and Safety Disclosures – We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of AWFM or our customers, including the enforcement of our agreements or policies governing your use of our Websites and services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of AWFM employees, customers or the public.
Corporate Transactions – We may disclose personal information as part of a corporate transaction such as a merger or sale of assets.
Links to Third Party Websites
AWFM may contain links to third party websites. Our Policy does not apply to the practices of other websites and AWFM is not responsible for the actions and privacy policies of third parties. We encourage you to be aware of when you leave our Website and to read the privacy policies of each website that you visit.
What Steps Are Taken to Help Secure Personal Information?
We believe you should be able to shop online with confidence, and no one should give personal information to a company that doesn’t follow secure data practices. We aim to deliver excellence to you in every way. That includes information security. We use reasonable security procedures to protect your information. However, no data transferred over the Internet is guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of your information and you understand that any information that you transfer or transmit to us is done at your own risk. Personal information collected at our Website is stored in secure operating environments that are not available to the public. To protect the security of your information during transmission, we may use Secure Sockets Layer (SSL) software, which encrypts information you input. Most browsers will give a visual indication of when your connection is secure; for example, Internet Explorer will show a padlock icon in the lower right of the browser window. If you place an order through our Website, you may have the option to set up an account and provide an email address and password. In order to help protect your personal information, you should be careful about providing your password to others. If you wish to cancel your account, or if you become aware of any loss, theft or unauthorized use of your password, please contact our Customer Service immediately.
How do I opt-out of receiving promotions?
We provide you with several opportunities to opt-out of receiving our promotional communications and newsletters, including: When you set up an account; By clicking on “Manage Your Account” on the Website; and by following the “unsubscribe,” “preference center,” or other opt-out instructions contained in our promotional communications.
How do I contact you about privacy-related questions?
If you have questions or comments about our privacy practices, please contact us by e-mail email@example.com or by mail at the following address
58 Snyder Avenue #37375
Philadelphia, PA 19148
If you have a question regarding a product or service, please contact Customer Service by phone at 1-646-389-8617.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
- Order information like what was purchased, when it was purchased and where it should be sent, and
- Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds and support you.
If you choose to provide AWFM with your information, you consent to the transfer and storage of that information on our servers located in the United States and around the world. The information collected by AWFM may be subject to international and U.S. state and federal law. If you are accessing our Website from outside the U.S., please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be different than the laws of your country. By using our website, you consent to the transfer and use of your personal information in accordance with this Policy.
Pennsylvania state law governs the interpretation of this Statement and applies to claims for breach of them regardless of conflict of laws principles. Both parties consent to exclusive jurisdiction and venue in courts of the Commonwealth of Pennsylvania. Both parties waive all defenses of lack of personal jurisdiction and forum non conveniens.
We will update this Policy as needed to reflect changes in our services and customer feedback. When we post changes to this Policy, we will revise the “last updated” date at the top. If there are material changes to this Policy or in how AWFM will use your personal information, we will notify you by prominently posting a notice of such changes prior to implementing the change. We encourage you to periodically review this Policy to remain informed of how AWFM is protecting your information.